8
min

How to choose the right executive coach for your startup

Ecris par
Publié le
23/10/2025

Hiring an executive coach can be very useful at the key stages of business development.

This help is particularly valuable when launching a startup or when a company is experiencing a growth phase that it is struggling to control.

Effective coaching then makes it possible, according to needs, to accelerate the development of the activity, to better structure your project or to overcome certain obstacles.

But faced with the multitude of coaching offers available, How do you identify the executive coach who really fits your needs?

To answer this question, we offer an overview of executive coaching: its objectives, how it works and the main benefits that this support brings.

You will also discover the most appropriate tools and methods depending on the situation, as well as concrete examples, through case studies and testimonies, to better understand the real impact of tailor-made executive coaching support.

Definition and objectives of executive coaching

Among the various coaching practices, whether personal or professional, executive coaching is aimed at a very specific audience.

It requires a major investment from the chosen professional, because of the influence that this support can exert well beyond the framework of the coachee alone.

In order to know When to call on a coach, let's take the time to specify what executive coaching is.

What is executive coaching?

Executive coaching is a personalized support for directors, executives or managers with the aim of helping them to progress in their role.

It is not only about advice, but about a real partnership between the coach and the person being accompanied.

They work together on daily challenges, decision-making, team management and leadership.

These are all challenges that an executive coach has learned to manage during his certification (such as the one offered by HEC Paris) and his experiences.

As for a training course, the coach relies on proven methods and tools, but above all on a active listening that allows him to better understand the context of the company.

The objective is to help the CEO to take a step back from his career, to know himself better and to find his own performance levers, allowing it to rely on a structured and caring framework.

What are the goals of executive coaching?

The primary goal of executive coaching is to support CEOs in their professional development.

This involves developing leadership skills, better communication with teams, and greater confidence in strategic choices.

Concretely, coaching can aim to:

  • Improving decision making
  • Managing stress in tense situations
  • Strengthen cohesion within the executive committee
  • Finding a better balance between performance and well-being
  • Develop a more inspiring vision for the business.
In summary, this particular case of Business coaching helps leaders be more aligned and effective in a demanding and uncertain environment.

The five key steps of executive coaching

Much more than a simple conversation, executive coaching is a tailor-made journey, both rigorous and flexible, designed to promote your progress and your development.

Step 1: Sharing expectations

The coaching journey starts with an exchange between the coach and the CEO.

Together, they define what it means to succeed, identify skills to strengthen and challenges to overcome, and agree on concrete results to be achieved.

Step 2: Take stock of your leadership

This step involves conducting a thorough analysis of your leadership style and leadership skills.

This includes interviews about your background and motivations, collecting feedback from your team and other stakeholders, and using tools to highlight your strengths and those that need to be developed.

Step 3: Build your development plan

Based on this information, you and your coach will develop a roadmap that will serve as a guide for your actions and identify your progress.

Step 4: Take action

Coaching support involves regular sessions, whether weekly in person or condensed on a short-term schedule.

These sessions can also sometimes take place remotely.

In any case, the coached people rely on concrete situations and test their new skills and their new behaviors.

They benefit from sincere feedback to adjust their progress.

Step 5: Make an interim assessment and adjust

Carrying out interim assessments makes it possible to assess the progress made and to reorient coaching if necessary.

These moments of reflection often highlight concrete developments, such as faster decision-making, increased team mobilization or even more fluid communication with your partners.

The process remains dynamic and evolving, adapting to new challenges or opportunities encountered.

The roles of the coach and the coachee

Professionals in positions of responsibility often feel alone in the face of their challenges.

There you go Why call on a business coach makes perfect sense.

Above all, this executive coach offers them a trusting partnership, supporting them in complex decision-making and in developing the skills they need to succeed.

Depending on the needs, coaching can take different forms:

  • Strategic or transformational coaching : with this support, the coach helps to question existing thought patterns, and supports the client in the changes they want to make.
  • Performance coaching for junior managers : it allows you to acquire fundamental managerial skills in leadership. It provides tips for managing conflicts and improving team motivation.
  • Skills Revealer : through role plays, feedback and exercises applied to professional life, the coach helps to develop essential skills such as communication, decision-making and conflict management, in order to lead more effectively.

The Role of the coachee is just as important for the success of the process. It consists in:

  • Clarify your goals and requirements so that coaching is targeted and effective.
  • Share relevant information about your situation and needs.
  • Questioning yourself and accepting to leave your comfort zone.
  • Make decisions and be actively involved in the process.
  • Make yourself available to follow coaching on a regular basis.
  • Establish and implement an action plan taking into account the objectives set.

Executive coaching tools and methods

To personalize their support, executive coaches rely on assessment and diagnostic tools.

These assessment tools allow these professionals to identify strengths and areas for improvement, and to focus on the best support method to meet the specific needs of their customers.

Here are the most used tools, as well as the presentation of two coaching methods that are particularly suited to the profiles of managers and other clients exercising responsibilities:

360 degree feedback

The 360 degree feedback consists of collecting feedback from multiple sources: colleagues, subordinates, superiors, and sometimes customers.

This provides an overview of a person's behavior and performance at work.

For coaching, this tool is very useful:

  • Identify strengths and areas of vigilance : it shows how the customer is perceived by those around him and highlights his strengths as well as his areas of improvement.
  • Set specific goals : the information obtained is used to define specific objectives to evolve.
  • Improving self-knowledge : the customer thus better understands the impact of his behavior on his colleagues and collaborators, a key element for effective leadership.

Personality and behavior assessments

Some tools offer a better understanding of a person's natural preferences and ways of functioning.

They are valuable for:

  • Get to know each other better : the client discovers their natural habits, their leadership style and their way of making decisions.
  • Optimizing collaboration within a team : understanding different personality types helps to better collaborate and reduce conflicts.
  • Adapting coaching : the coach can adjust his method to match the style and specific needs of the client.

Coaching methods

Coaching methods offer specific guidelines to guide sessions.

They help the coach to remain focused on the client's goals and to make each encounter concrete and productive.

GROW model

An essential reference for coaching, the GROW model is based on four axes: Goal (objective), Reality (reality), Options (possibilities) and Will (commitment).

This approach promotes the clarity of intentions and the implementation of a concrete action plan.

  • Objective: It is a question of defining what the client wants to achieve (acquire a skill or engage in a professional change).
  • Reality: Then, we look at the current situation to identify obstacles or difficulties that could hold back progress.
  • Options: we explore different solutions or strategies together to move forward despite obstacles.
  • Willpower: finally, the client is committed to a concrete action plan, with specific steps and deadlines to achieve his goals.

Solution-oriented coaching

This method focuses more on what works and the desired future than on past problems.

The idea is to help customers imagine the future they want and define the actions needed to get there.

It builds on the strengths and resources of the client and encourages concrete progress.

The key points are:

  • Projection into the future: The coach invites the client to imagine an ideal situation and to deduce the actions necessary to get closer to it.
  • Valorization of successes: We look at the customer's past successes to see how these experiences can help them overcome their current challenges.
  • Progression by stages: We are moving forward gradually with small concrete actions, to make the process simpler and more motivating.

Executive coaching is a field that is constantly evolving.

New methods and research are emerging on a regular basis, making continuing professional development essential to remain effective and relevant.

Case studies and testimonies

To better understand the impact of executive coaching, here are two concrete examples of companies that have chosen this approach as a lever for transformation.

Followed by the testimony of two experts in executive support.

Case study 1 - From manager to manager-coach: a human and collective evolution

In a ready-to-wear company for children, managers were efficient, but struggled to reveal the full potential of their teams.

Management wanted them to become more inspiring, more attentive — just like real “manager coaches”.

It is in this spirit that the collaboration with Visconti Partners.

Together, they designed a personalized course combining individual sessions, group workshops and self-knowledge tools, including the TMA personality test.


Each manager was able to better understand their strengths, their sources of motivation and the areas for improvement in order to adopt a more open and caring posture.

Coaching was a real trigger: it helped everyone to take a step back, to rethink the way they lead and to establish more sincere exchanges.

The working environment has calmed down, communication has become more fluid and trust has been established.

The results were not long in coming: better cohesion, more autonomy and renewed motivation.

By helping their teams grow, managers have also evolved themselves — gaining confidence, listening and leadership.

Today, the company is talking about a real change in culture.

“Managers are closer to their teams. We can sense their desire to help everyone grow”, underlines the management.

Case study 2 - Ten teams, one vision

In a large company in the nutrition sector, a director had to coordinate ten business units while maintaining growth.

Everyone moved at their own pace, so we needed to find a common vision and a more fluid way of working together.

With the support of Visconti Partners, the director and his unit managers undertook a coaching program.

They redefined their strategy, improved communication, and learned to delegate better.

Regular seminars encouraged the sharing of experiences and cohesion between teams.

Gradually, The change has been felt : faster decisions, clearer organization and stronger commitment.

“Their support has really transformed our service. We are more united, motivated and focused on the future,” says the director.

Thanks to coaching, the division has regained real collective momentum.

The CEO was able to focus on the big picture, while his teams gained autonomy and confidence.

Executive stories: leadership in the midst of change

In an episode of VISCONTI Talks animated by Gil Orfila, Philippe Van der Wal (founder of TMA France) and Hubert Reynier (president of Visconti Partners) discuss the profound transformation of the leadership role.

According to them, the old models based on control are no longer sufficient.

Leaders now need to get to know each other better, to draw on their natural talents and to find meaning to inspire their teams in the long term.

Philippe underlines the importance of coaching in this evolution: thanks to the TMA method, based on the positive psychology, leaders can better understand their motivations and adapt the way they manage.

Hubert adds that this internal work, at the heart of the support offered by Visconti Partners, allows leaders to develop a more human, more lucid and more effective management style — an essential evolution to face current business challenges.

As the previous cases and testimonies highlight, the jobs of directors, executives or CEOs are not self-evident.

Choosing a coach for CEOs to overcome certain challenges is therefore an important decision, sometimes vital for the survival of a company.

It is therefore crucial to find someone whose experience and the way of working match your needs, who you feel comfortable with and who knows how to help you progress.

Take the time to discuss, compare, and most importantly, follow your intuition before making a commitment.

Quality support can transform your approach to work and boost your results.

Chez VISCONTI Partners, we are here to support you in the face of all your challenges. Let's take the time to talk about it.

Table of contents

9
min
Business strategy

How to choose the right executive coach for your startup

Choosing the right executive coach can make all the difference in the trajectory of your startup. With the right support, your challenges become growth drivers and your vision becomes clearer. Discover how to identify the coach who will be able to reveal your full leadership potential.
Publié le
24/11/2025

Other Recommended Articles

Visconti Partners presents its advice, inspiration, and case studies to help you unlock your potential and that of your business.

View all articles

Other suggested podcasts

View all podcasts