These companies whose stability can lead to a sudden decrease

Some companies, having reached their cruising pace, demonstrate real stability for several years. However, this stability is often accompanied by a lack of innovation, a low internal challenge and can therefore lead to a sudden and unexpected decline.

Any company, even a healthy one, must maintain a minimum level of strategic thinking and renewal in order to remain in a logic of growth and avoid a long-term decline.

Medium-term stability...

Some businesses demonstrate remarkable stability over several years.‍

However, the market is constantly evolving:

• Entry of new competitors
• Transforming consumer habits
• Creation of a strong competitive advantage by an actor
• Regulatory developments

The transformations that affect the market are not necessarily immediately perceived by the company.

However, one day or another it will inevitably be affected by these mutations. A stable company can therefore be a “sleeping beauty”: healthy and strong in appearance but detached from the reality of a world in perpetual change.

... which can lead to a sudden turnaround

The company is aware of the distance it has taken from its market, often in a brutal way:

• Unexpected loss of a major customer;
• Erosion of gross margins linked to a depositioning of products or the start of a price war.

Some managers facing this type of turnaround situation call on VISCONTI business coaches. The business coach then accompanies the manager in order to quickly relaunch the dynamism of the company and avoid a collapse.

The boost plan: quickly relaunch the business

To do so, it relies on a structuring methodology (BOOST Plan) that allows managers to regain control of their company and their market data while taking a step back. This Plan is deployed over a period of 3 to 6 months, depending on the type of company, the complexity of its situation and the maturity of the manager.

The BOOST Plan takes place in 5 stages:

1. Rediscover your company through a complete business review of each
   the functions of the company;
2. Launch a PACT (Short Term Action Plan) setting up a
   a number of low-cost actions with high added value, by
   example (annual visits by sales representatives, setting up a newsletter);
3. Control your agenda and focus your attention on strategic actions;
4. Redefine its medium-term strategy (vision, business objectives) and communicate it to employees;
5. Launch a medium-term program combining several projects, for example:
   − Redesign of the product portfolio;
   − Cost reduction;
   − Diversification of distribution channels.

The typical organization of a boost plan

The BOOST Plan should wake up the sleeping beauty as quickly as possible. Hence an organization in “program” mode.