Questiology: The Art of Asking the Right Questions

Ecris par
Jean Charles PHILIPPON
Publié le
14/10/2026

Questiology, or the art of asking the right questions

Which of you, in your private or professional life, asks at least one question a day? The answer is obvious: asking questions is an everyday act… and yet we systematically ask the same types of question, which represent only 15% of the possibilities. Why? Because we look for information that confirms our view of the world, our perception of the situation, our map of the world. Indeed, when someone acts differently, we ask them to justify themselves so that we can understand their behaviour within our own frame. This leads us to limit our questions to 10–15% of what is possible. Today, I would like above all to talk about the other 80% of questions, their richness and the need to use them. I would also like to address the art and science of asking questions.

Socrates understood very early on the need to multiply and diversify questions. He offered questions to his disciples as a gift. For example, instead of asking “Why does so-and-so think like that?”, he would ask: “What assumption are you making to reach that conclusion?” This shifts the other person’s attention to their own way of thinking, inviting them to reflect on their own assumptions and to discover what shapes their map of the world. Socrates’ aim was to make people think in order to educate them.

Today, in 21st-century secondary schools, questions are mainly used to assess pupils, who must reproduce what they have been taught. This type of question aims to check and consolidate our map of the world. But why ask other types of question? Einstein offers an answer: if his life depended on it, he would spend the first 55 minutes finding the right question to ask, and only five minutes answering it. He shows us that questioning matters more than the answer itself. For example, rather than asking why celestial movements were not explained by the theories of the day, he put forward new hypotheses, such as that of a non-constant space-time, thereby changing physics’ map of the world and enabling considerable advances.

Asking questions is essential. The key is to put yourself in the shoes of the person you are asking, whatever the situation. You can invite them to answer as an actor (doing something), as an observer (analysing the situation), or to step back and reflect on their emotions. This draws on different areas of the brain, opening up many possible answers. By varying your questions, you multiply the opportunities for exchange forty-fold.

In your private and professional lives, asking different questions opens up new perspectives and broadens your map of the world. It allows everyone to diversify their approaches and choose the questions that will help them progress. Faced with today’s economic, ecological and demographic challenges, we need leaders capable of asking better questions. That is the aim of questiology.

Jean Charles PHILIPPON

Jean Charles PHILIPPON

“It is not the answer that enlightens, but the question.” — Eugène Ionesco

Table of contents

Leadership

Questiology: The Art of Asking the Right Questions

Asking questions is an everyday act, yet we almost always draw on the same narrow repertoire, the one that reinforces our map of the world. Drawing on Socrates, who used questions as a tool for education, and on Einstein, for whom framing the question mattered more than the answer, this article introduces questiology: the art and science of varying our questions. It shows how to invite the other person to respond as an actor, as an observer or from their emotions, so as to open up new perspectives. It is a skill leaders need to face today’s economic, ecological and demographic challenges.
Publié le
14/10/2026
Jean Charles PHILIPPON

Jean Charles PHILIPPON

“It is not the answer that enlightens, but the question.” — Eugène Ionesco

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