Entrepreneurship to protect: a vision of leadership

For Fanny Eyraud, entrepreneurship is not merely an economic adventure.

It is a mission.

A mission to protect what entrepreneurs have built, their assets, their companies, but also the milestones of their journey.

She summarises this conviction with a simple phrase:

“Insurance protects a photograph… whereas life is a film.”

In other words, traditional solutions are no longer sufficient to keep pace with wealth that has become mobile, international and constantly evolving.

It is this vision that led her to create PSPI, and later JEMA, an application designed to dynamically track and protect the assets of a family or an entrepreneur.

Reinventing a market in the midst of transformation

The insurance sector is currently undergoing a profound transformation.

Between the post-Covid crisis of trust, accelerating digitalisation and the rise of numerous insurtech companies, traditional models are being challenged.

For Fanny Eyraud, however, this period above all opens up a space for innovation.

The objective is no longer simply to insure, but to simplify, centralise and make visible the entirety of a client’s wealth, often spread across several countries and various types of assets: real estate, works of art, collections, or businesses.

An approach that brings the insurance profession closer to that of a family office, with a global view of wealth.

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The leader’s mindset: the legacy of sport

Before entrepreneurship, Fanny Eyraud experienced high-level sport, competing in the French championships in gymnastics and athletics.

An experience that deeply shaped her way of leading.

Sport taught her three essential lessons:

• preparation
  
  
• humility
  
  
• the ability to bounce back
  
  

Because, as in entrepreneurship, success is never linear.

A leader must accept moments of doubt, setbacks, and still keep moving forward.

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Collective intelligence at the heart of the company

Beyond strategy and performance, Fanny Eyraud emphasises a key point: the energy of teams.

Her ambition is clear: to build a happy group, where everyone can express their zone of genius.

To achieve this, she favours authenticity, trust and moments outside the professional context that allow teams to get to know one another better.

Because when a team truly takes ownership of a project, the company becomes a collective adventure.

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Fanny Eyraud’s advice to leaders

At the end of this conversation, three strong ideas emerge for leaders:

• Surround yourself well, because we are the average of the people we spend time with
  
  
• Remain optimistic, even during difficult times
  
  
• Never give up, because cycles are part of the entrepreneurial journey
  
  

A vision of leadership that is both lucid and demanding, shaped by nearly twenty years of experience in insurance and entrepreneurship.

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Key takeaways from this conversation

Entrepreneurship, wealth protection and the transformation of a historic sector: this episode shows that a leader can also become a creator of new models.

But above all, it reminds us of a truth that is often overlooked:

Sustainable success relies as much on vision as it does on mindset and the human quality of the collective.