With more than twenty years in the beauty industry (LVMH, Coty), Johanna has served on Executive Committees as Global Chief Marketing Officer and General Manager.
She has led the business and, above all, energised international teams.
On a global scale, she has supported growth, driven product innovation and led mergers and acquisitions, with a strong ability to engage teams in a clearly entrepreneurial spirit.
Multicultural and trilingual (French, English, Italian), she has lived and worked in London, Milan, New York and Paris.
This journey fuels her agility, open-mindedness and intercultural intelligence, all in service of inclusive leadership.
Her leadership style, a key factor in her success, builds trust, grants autonomy and challenges with high standards; it fosters accountability, inspires, and sustainably engages teams.
Driven by her passion and values, she helps leaders thrive through complexity, change and growth drawing on concrete leadership experience, multicultural agility, empathy and courage.
Certified in Executive Coaching by IMD (Lausanne) and now a Partner at VISCONTI, she supports leaders in finding their own leadership style, mobilising their teams and remaining fully themselves in an environment that constantly demands reinvention.
LVMH — Make Up For Ever, Paris
4 years’ experience as Global Chief Marketing Officer and member of the Executive Committee. Johanna led the global transformation of the brand, defining and deploying a more premium and distinctive positioning.
She overhauled the innovation pipeline, creative identity, and communication strategy.
COTY — Paris & New York
4 years’ experience as Global Chief Marketing Officer for the Colour Cosmetics category, where she also co-led the global Innovation Council in charge of innovation strategy.
COTY — Paris
3 years’ experience as Vice President Global Trade Marketing, responsible for accelerating growth in established markets and high-potential regions.
COTY Italy — Consumer Beauty Division
- 6 years’ experience as General Manager.
Johanna transformed the Italian subsidiary into a profitable, agile, and high-performing organization. She led a profit optimisation program, redesigning the sales structure and trade terms, and boosting top-line growth.
- 4 years’ experience as Marketing Director, in charge of a multi-brand portfolio across fragrance, makeup, and skincare
- 2 years’ experience as Marketing Manager, Colour Cosmetics.
UNILEVER, London
- 2 years’ experience as International Brand Manager for the Rimmel brand.
